TV Syndication and Media Company - Traditional and Digital

Some of our activities include first-run television syndication which is the creation of new programs for the purpose of selling these directly to television stations, cable networks, national broadcasting systems or the many new television outlets of recent years.

First-run syndicated programs can be offered on a cash or barter basis. Barter is where an advertiser purchases some part of the advertising opportunities (commercial spots) while the programmer (TV station or cable network) retains a portion of the commercial spots for local advertising sales. This allows the programmer to air a program without having to purchase the program with upfront dollars.


Strategic Resources and Alliances

3-2-1 Productions has a special arrangement with Zephyr Media Group who has a 20 year history in television media planning and buying. Our specialty team provides ad sales for any television project. In addition to advertising sales, Zephyr Media Group and 3-2-1 Productions also has expertise in direct response television advertising that can benefit the producer as well as the television stations.

321 Productions utilizes the resources of many individuals, including the principals and veteran TV Executives, Mia Zifkin Salerno, Donley Zifkin Klug, Suzanna Zifkin and Karen Brooks. 321 offers their clients some of the industry's best talent and the best service available today. As a result, 321 has nurtured close relationships with key people in our industry - television station executives, ad sales personnel, on-air talent, producers and have the best sales team in the nation to get your television programming on the air.

321 Productions Programming

Over the years, we have placed programs in a wide variety of genres such as:

Action/Adventure Movies
Children's Music/Entertainment
Comedy OTO Specials
Documentaries Reality
Dramas Religious Programming
Finance Sci Fi
Game Shows Sports
Instructional Variety

321 Productions is very much on top of the changing technology, the changing landscape and maintains a continuing presence in keeping 321 on top of the always in motion marketplace. 321 continues to look for projects in the entertainment and media fields that they can bring to the marketplace and that add to the expression of the human condition. Combining their diverse resources and set of professional experience, the founders enjoy sharing responsibilities and take control on a project by project basis. They have strengths in Sales, Marketing Promotion, Management, Production, Operations bringing a unique savvy to each opportunity that presents itself.

Above all else, 321 is a service driven firm.  Here, the clients always come first.  This philosophy is not only is the backbone of 321, but truly sets 321 apart from other entertainment firms.  321 takes a fresh look at both traditional and contemporary entertainment and media, to develop and implement effective, result-oriented projects.  Let us show you how 321 Productions can change your world.