First Run Television Syndication

Our activities also include first-run television syndication which is the creation of new programs for the purpose of selling these directly to television stations, cable networks, national broadcasting systems or the many new television outlets of recent years.

First-run syndicated programs can be offered on a cash or barter basis. Barter is where an advertiser purchases some part of the advertising opportunities (commercial spots) while the programmer (TV station or cable network) retains a portion of the commercial spots for local advertising sales. This allows the programmer to air a program without having to purchase the program with upfront dollars.